418 pages : 23 cm

If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there s good news for the little guy. There s a reason why these massive companies spend a fortune acting small. In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever. Wine marketing consultant Bruce McGechan answers the question of how to put those built-in attributes in front of all those online customers with his new book Wine Marketing Online. Discover the secrets that successful wine businesses use to market their wines online. Learn how to increase your credibility and be seen as an expert by your local customers. Generate Traffic to your website using Google

The 3cs -- customers, competitors, Company (customers ; cmpetitors ; Company-wine retailer ; Company -- the winery ; Internet marketing measurement) -- Traffic (Search engine optimization (SEO) ; Locakl search engine optimization (SEO) ; Internet advetising ; Comparison shopping engines (CSE)) -- Engagement (Social media ; Blogging ; Facebook ; Twitter ; Mobile apps and websites ; Local social media and location-based services) -- Conversion (Introduction to wine eCommerce ; Conversion rate optimization) -- Repeat purchase (Email marketing)

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